Greenleaf Accounting
Accounting firm specializing in sustainable businesses, B-Corps, and environmentally conscious companies.
Overview
Greenleaf Accounting exclusively serves sustainable businesses, B-Corps, and social enterprises. They help mission-driven companies navigate the unique accounting challenges of triple-bottom-line business.
The Challenge
Despite their deep expertise in sustainable business accounting, their website looked like any traditional CPA firm. B-Corps and mission-driven founders couldn't immediately tell that Greenleaf understood their unique needs.
Our Approach
We created a nature-inspired brand with organic shapes, deep forest greens, and imagery that evokes growth and sustainability. Content focused on B-Corp certification, impact measurement, and sustainable business challenges.
The Results
The rebrand established Greenleaf as THE accounting firm for sustainable businesses in the Pacific Northwest. They now serve 40+ certified B-Corps and are regularly referred by B Lab itself.
Key Takeaways
- 1Values-aligned branding attracts values-aligned clients
- 2Specialization commands premium pricing
- 3Content marketing to a specific niche builds authority quickly
- 4Design should immediately signal who you serve
“They understand our values because they share them. The website immediately told us this was a firm that gets sustainable business.”
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